Coachella Valley Blog

WATCHING THE GAME - A 30-second TV ad run during Super Bowl # 1 (held on 1/15/67) cost $42,000. For Super Bowl # 42 (to be held 2/03/08), a 30-second TV ad will cost $2.7 million. Today’s cost reflects annual price inflation of +10.7% over the last 41 years. 93 million viewers watched last year’s game (source: USA Today).  

SUPER BET - on the Monday after the New England Patriots and the New York Giants won their respective conference championships to qualify for Super Bowl #42, the Patriots were made 14-point favorites by the odds makers. In the previous 41 Super Bowls, the favorite has won 30 times (source: USA Today).